Shining a light on the importance of great content with a 40% revenue increase

Updated in 2022: The Rooflight Company provides high-quality rooflights designed to maximise natural light within people’s homes and commercial spaces. This established home improvement business sought our digital marketing expertise in 2021 to help compete within the online market, by increasing its organic traffic and visibility.

The Problem

Despite their exceptional work and product portfolio, The Rooflight Company was struggling to establish its place amongst its home improvement competitors due to a lack of digital expertise and a clear vision of how they would grow online.

With lots of technical errors, an outdated ecommerce offering and a lack of optimisation across the site’s key pages, The Rooflight Company was failing to rank competitively for popular industry search terms and, in turn, was falling behind due to a lack of organic traffic.

The Solution

To ensure The Rooflight Company was in a position to compete within the home improvement market for relevant keywords, and to boost their organic traffic levels, we implemented a bespoke digital marketing strategy. For our SEO team, this included a whole host of on-page improvements, technical enhancements (with a particular focus on Core Web Vitals, UX and CRO). For our content marketing team, we established a clear content marketing strategy that has seen their visibility increase significantly.

We built out the right evergreen content on The Rooflight Company’s website to turn it into an informational resource for both their homeowner and professional customers, as well as a lead generation source. At the same time we ensured optimal use of internal linking, on-page optimisation and revised any pages with high bounce rates or users dropping off the website. We also implemented new product pages that worked harder to deliver the key information and education needed for customers looking to make a purchase.

In recent months, our focus has been on the optimisation and performance of the product pages, as this is incredibly lucrative and the key driver of the site.

The Outcome

The Rooflight Company has continued to increase in online visibility, organic traffic and leads generated over the past two years, and is now operating as a key player within the rooflight market. When comparing 2022 revenue with pre pandemic levels in 2019, a 40% increase can be seen, with traffic to their blog increasing by a staggering 3302% (239 users to 3911).

Our team are incredibly proud of the results we’ve been able to achieve for The Rooflight Company and this is a great example of how important a clear digital growth strategy can be for businesses wanting to grow online. If you’re interested in achieving similar results for your business, we’d love to chat with you! Contact us today to see how we could help.