£200k Teak Garden Furniture Brand Needs to Think BIGGER

Last updated: February 5, 2025

Aaron Rudman-Hawkins

Aaron Rudman-Hawkins is a dynamic digital marketing expert and a driving force behind The Evergreen Agency's success. With a passion for technology and a deep understanding of the ever-evolving digital landscape, Aaron has become a trusted name in the industry.

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Teak Unique is currently generating around £200,000 in turnover, however they need to set bigger goals and focusing their products.

Current Business Overview:

The business has established itself as a quality provider of teak garden furniture, with several key characteristics defining its operations:

  • Specialises in high-quality teak garden furniture
  • Average order value of £800
  • Strong presence in London and the South
  • Predominantly focused on direct-to-consumer sales
  • Seasonal business with peak during spring/summer

While these fundamentals are strong, the business currently faces challenges in scaling beyond its seasonal constraints and geographic limitations.

Marketing Challenges and Solutions:

The current marketing approach, while functional, has significant room for optimisation. Present marketing efforts are concentrated primarily in peak seasons, leaving substantial opportunity for year-round growth:

  • Current marketing spend is around £10,000 annually
  • Budget split approximately 70% Google Ads, 30% Meta
  • Campaign structure needs optimisation
  • Seasonal advertising approach limiting growth potential
  • Opportunity to extend marketing beyond peak season

These challenges, while significant, present clear opportunities for improvement through strategic restructuring of marketing efforts.

Growth Strategy Recommendations:

To achieve meaningful growth, the business needs to implement several key strategic changes. The focus should be on maximising return from existing strengths while expanding into new opportunities:

  • Focus marketing efforts on highest-performing products (tables)
  • Implement proper campaign structure with Performance Max
  • Maintain consistent advertising throughout the year
  • Increase marketing budget to achieve scale
  • Target 300-400K turnover potential

These recommendations, when implemented systematically, can help transform the business from a seasonal operator to a year-round success story.

Website Optimisation Tips:

The website, while functional, requires strategic optimisation to better serve customer needs and drive conversions. Key areas for improvement include:

  • Restructure main navigation to highlight key products
  • Optimise product descriptions using search data
  • Improve seasonal promotions strategy
  • Enhance data capture for customer retention
  • Create more compelling incentives for off-season purchases

By implementing these changes, the website can better serve as a converting sales channel throughout the year, not just during peak seasons.

Moving Forward:

The path to growth requires a significant shift in both mindset and operational approach. To achieve sustainable growth, the business needs to focus on several key areas:

  • Setting more ambitious growth targets
  • Maintaining year-round marketing presence
  • Focusing on core product categories
  • Implementing proper campaign structure
  • Creating stronger incentives for off-season purchases

With proper implementation of these strategies and a commitment to consistent marketing efforts, TE Unique has the potential to significantly exceed its current performance levels. The key lies in breaking free from seasonal limitations and establishing a strong year-round presence in the market.

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