Bespoke Curtain Business Doesn’t Need to Be Famous

How to Grow a Local Curtains & Blinds Business

In this episode of Grow with Evergreen, Aaron and Darren are joined by Mariane from In2Interiors, a solo business owner specialising in made-to-measure curtains and blinds in Ashford, Surrey.

Mariane wants to move beyond just referrals and recommendations to generate more consistent leads, but without growing into a large company or getting bogged down in complicated advertising. The team dive into practical, low-cost marketing tips for local service businesses looking to kick on, get more local work, and maintain a true lifestyle business.

Understanding the Goal

• Not every business wants to “go big”; some just want reliable, consistent leads
• Success means having enough work, more choice in jobs, and being able to take time off
• Knowing your goal (and being honest about it) shapes the right marketing plan

Website & Local SEO Quick Wins

• Most local websites lack clear “where we work” messaging. Fix this for instant improvement
• Add your service area (town, county, surrounding areas) everywhere: homepage, titles, about page
• Make sure your Google Business Profile is up-to-date with location and services

Make Your Business Personal

• People want to buy from a real local person, not a faceless company
• Show your face and personality on your website and social channels
• Update your website with recent projects, especially before/after photos
• Tell customer stories and your own story. People buy from people!

Content & Social Media Tips

• Focus on content that shows your work and the customer experience (“the journey”)
• Show behind-the-scenes: your mobile showroom, how you help clients at home, the process
• Short videos introducing yourself and how you work go a long way. Re-use them everywhere
• Use local Facebook groups and community pages to get in front of the right audience

Offline: Old-School Still Works

• Leaflet drops in your local area still generate leads, especially for service businesses
• Design simple, friendly leaflets with your photo, what you do, and a local message (“just done work for your neighbour!”)
• Target busy seasons. Remind people to book early if they want new curtains/blinds before Christmas
• Deliver them yourself or use a local distributor for pennies per house

When to Use Paid Ads

• If you want to grow just a little, stick with the basics above. Ads aren’t always needed
• Only consider Google or Meta ads if you want to get much bigger and can invest in proper setup
• Hyper-local targeting is essential for paid ads to be worthwhile for small businesses

Should You Offer Workshops?

• Teaching your craft can be a great side income and way to give back
• Test demand first: add a waiting list form on your website, talk about it on social, and collect emails
• Consider filming simple “how-to” videos to leverage your expertise and attract more interest

The Power of Clarity

• The more clear you are on what you want from your business, the easier it is to pick the right tactics
• Stay focused. Don’t spread yourself too thin chasing every opportunity

Conclusion

You don’t have to “go big” to build a successful, rewarding local business. A few simple changes such as clearly stating your location, showing your face, telling your story, and tapping into local communities can make a huge difference in leads and lifestyle. For businesses like In2Interiors, it’s about being “famous to a few” and being the trusted, go-to local expert. Keep it simple, play to your strengths, and focus on what makes you unique.

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