Can This £1m Gardening Business REALLY Double Next Year?

Antony’s journey from traditional garden centre roots to digital innovation shows how creative thinking can transform a horticultural business.

Starting with a simple idea to make gardening more accessible, Garden on a Roll now generates around £200K in peak months.

Core Business Model:

• Pre-designed garden borders for easy installation
• National delivery across UK
• Average order value £250-300
• Peak business March through June

The company’s approach to marketing combines grassroots efforts with digital strategies. Anthony’s hands-on style has created numerous opportunities through community engagement and strategic partnerships.

Creative Marketing Initiatives:

• Free installations at community spaces
• Partnerships with housing developers
• Show home demonstrations
• Educational video content
• Community project sponsorships

The housing developer initiative particularly showcases the business’s potential for growth. By enhancing show home curb appeal, they’re creating immediate visual impact while building long-term customer relationships.

Current marketing investment sits at £80K annually. This covers Google Ads, garden shows, and social media content creation. However, there’s significant room for optimisation in their digital approach.

Digital Marketing Opportunities:

• Implement proper retargeting strategies
• Switch from post boosting to Business Manager
• Analyse customer lifetime value
• Leverage dynamic search marketing
• Create targeted educational content

Growth Strategy Focus Areas:

Geographic expansion is a key priority, starting with Ireland. The new housing sector presents significant opportunities, particularly with the rise in UK housing developments.

Education remains central to their marketing strategy. By helping customers understand gardening basics, they’re building trust and encouraging repeat purchases.

The business stands at a crucial point in its evolution. Balancing personal touch with digital scale will be key to future success.

Moving Forward:

They need to maintain their authentic, educational approach while leveraging digital tools for growth. This means:

• Keeping community engagement strong
• Scaling digital marketing efforts
• Optimising customer acquisition costs
• Building stronger retargeting campaigns
• Expanding educational content

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