How to Humanise Your Brand With Video!

In today’s digital age, standing out from the crowd is more challenging than ever.

Recently, our very own MD Aaron delivered an insightful talk on a strategy that’s been gaining significant traction: Humanising your brand through video content. As we’ve been implementing this approach extensively throughout 2024.

The power of video in brand humanisation

Video has emerged as a powerful tool for businesses to connect with their audience on a more personal level. Unlike text or static images, video allows for a multi-sensory experience that can convey emotion, personality, and authenticity in ways other mediums simply can’t match.

Aaron delved into why video is so effective for humanising brands:

• Using a face to represent your brand to help build trust and rapport with your audience.
• The way you speak can convey passion, expertise, and relatability.
• Behind-the-scenes content, shows the people and processes behind your brand creates transparency and builds connection.

What we’ve found works wonders

Through our own experimentation and implementation, we’ve discovered several strategies that have proven particularly effective:

• Authenticity is key, viewers can spot inauthenticity a mile away. Be genuine, even if it means showing some vulnerabilities or imperfections.
• Consistency, regular video content helps build familiarity and trust with your audience over time.
• Storytelling, don’t just talk about your products or services. Share stories about your brand’s journey, your team, or your customers’ experiences.
• Engage with your community, respond to comments, create Q&A videos, and actively involve your audience in your content.
• Be diverse with your content, mix it up with tutorials, vlogs, interviews, and behind-the-scenes footage to keep your content fresh and engaging.

What business owners should be doing

Aaron emphasised that businesses of all sizes can benefit from video marketing. Here are some key takeaways for fellow business owners:

• Start now, don’t wait for perfect conditions or equipment. The most important thing is to begin creating and sharing video content.
• Showcase your team, let your employees’ personalities shine through. This helps humanise your brand and showcases the expertise behind your products or services.
• Address customer pain points, create videos that directly address your customers’ questions, concerns, or challenges.
• Leverage user-generated content, encourage customers to share videos of themselves using your products or services.

Enjoy the full talk!

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