How to Understand Channel Reliance For YOUR Business!

Last updated: January 21, 2025

Aaron Rudman-Hawkins

Aaron Rudman-Hawkins is a dynamic digital marketing expert and a driving force behind The Evergreen Agency's success. With a passion for technology and a deep understanding of the ever-evolving digital landscape, Aaron has become a trusted name in the industry.

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We’re kicking off 2025 with some exciting changes at Evergreen, including a fresh studio setup and a powerful new marketing framework. Here’s what’s new and what’s coming.

The BEAR framework

After years of using our trusted “BACKBone of Digital Marketing” model, we’re introducing a new framework called BEAR:

  • Brand – Understanding your brand’s current position and potential
  • Email – Leveraging email marketing for customer relationships
  • Ads – Strategic paid media and Paid Search across platforms
  • Referral – Word-of-mouth and recommendations

This simple but powerful framework helps businesses understand their marketing foundations and identify growth opportunities. The beauty is in its simplicity – every business owner can use it to analyse their current position and plan their growth strategy.

Look at your own data to see what BEAR is telling you? Group your traffic, sales or leads into the four pillars of Brand, Email, Ads and Referral sources, as best you can. It won’t be exact, but you’ll get a rough calculation.

Do this for all of 2024, then repeat for 2023. You can take it a step further and break this down per quarter to really unearth some interesting trends, if you so wish.

When thinking about growth for your business, it’s incredibly important to know the lay of the land as it exists today. BEAR will tell you this.

New creative initiatives

We’re launching two major content projects:

Brand films:

  • Professional brand storytelling
  • Available to clients and non-clients
  • Showcasing businesses in a creative way
  • Capturing brand essence through video

Evergreen stories:

  • Documentary-style case studies
  • Behind-the-scenes look at client growth
  • Released every two months
  • Real, unfiltered marketing journeys

Looking forward

After our most successful year of client wins in 2024, we’re expanding our team and bringing new voices to our content. You’ll see fresh faces sharing their expertise across our platforms, bringing deeper insights into specific marketing areas.

We’re committed to keeping things real and practical. Whether it’s through our new BEAR framework or our expanded content offerings, everything we do aims to help businesses grow in meaningful ways.

P.S. Did we mention we have an office dog now? Expect occasional background barks in our content – we’re keeping it real!

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