Is Old-School Marketing Still Effective Today?

Casa bella Furniture’s recent clearance event demonstrates how blending digital and traditional marketing channels created exceptional results. With careful planning across multiple touchpoints, this ecommerce brand drove both online sales and unprecedented in-store footfall.

Core marketing approach:

• Combined digital ads with physical promotion
• Targeted both national online customers and local offline visitors
• Created consistent messaging across all channels
• Built anticipation through countdown-style marketing

The campaign transformed inventory challenges into a business opportunity, proving that strategic channel integration works better than relying on either digital or traditional methods alone.

Digital marketing elements

Their online strategy focused on visibility and targeting:

• Localised Google search campaigns targeting nearby customers
• Geographic-specific Meta ads to capture local audience
• Countdown ads building anticipation for the event
• Retargeting to re-engage interested shoppers
• Email marketing to existing customer database

Traditional marketing elements

Physical marketing created local awareness and urgency:

• 30,000-40,000 leaflets distributed in surrounding neighborhoods
• Local newspaper advertising
• Large outdoor signage and banners
• Eye-catching balloon arch at store entrance
• Engagement in local Facebook community groups

Why this approach succeeded

The power of this strategy came from reinforcing touchpoints that created a cohesive customer experience:

• Time-sensitive offers drove immediate action
• Physical location and specific dates created urgency
• Multiple channels reached customers through their preferred medium
• Local targeting leveraged thousands of potential customers within driving distance

Campaign results:

• “Roaring success both in-store and online”
• “Shop was heaving” throughout the event
• “Massive improvement on footfall”
• Significant boost in email subscribers and new customer acquisition

Applying this approach to your business

Consider how you might implement a similar strategy:

• Identify your most effective online and offline channels
• Create consistent, reinforcing messaging across all platforms
• Don’t overlook local potential, even for national brands
• Use digital to drive physical engagement and vice versa
• Track results across all channels to understand the full impact

This omnichannel approach demonstrates that businesses don’t need to choose between digital and traditional marketing. The most effective strategy combines both in a coordinated effort that meets customers wherever they prefer to engage.

___

👋 Never miss an update. Sign up to T.E.A Break, our weekly newsletter.

👉 See our case studies to discover how we grow brands online.

👉 Subscribe to our YouTube channel.

👉 Follow our Grow with Evergreen podcast on Spotify, YouTube & Apple Podcasts.

👉 Download our new Home and Garden sector paid media report