Why Creating CONTENT is Crucial For Your Brand in 2024!

We see so many small businesses are wasting time creating content without a clear purpose or commercial intent.

There’s a false belief that businesses must constantly produce content, leading to low-quality, generic blog posts.

Why?

Content created without proper research or strategy is unlikely to rank well in search engines or provide value to the business.

Small businesses often don’t have the luxury to create content that might only serve long-term brand building.

When creating content, businesses should consider

• The commercial intent behind the content
• How it compares to existing top-ranking content on the same topic
• Whether it will genuinely help generate leads or sales

Consistency and focus are important in content creation

Small businesses should prioritize activities that directly contribute to revenue and “paying the bills” rather than creating content for content’s sake.

As businesses grow, they can then consider more long-term content strategies for establishing thought leadership.

The key advice

Stop creating content if it’s not clearly contributing to business goals, and instead focus on activities that generate leads and sales.

Content can be powerful when done right, but small businesses need to be strategic about how they use their limited time and resources.

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