Why Did We Do All This for Just 5 Seconds?!
Aaron Rudman-Hawkins
Aaron Rudman-Hawkins is a dynamic digital marketing expert and a driving force behind The Evergreen Agency's success. With a passion for technology and a deep understanding of the ever-evolving digital landscape, Aaron has become a trusted name in the industry.
Read Aaron's bio hereThis behind-the-scenes glimpse showcases how we are transforming traditional case studies into dynamic “Evergreen Stories” for 2025. In this episode we get the whole team together for a creative approach to producing a fun placeholder video for our website.
The evolution from case studies to Evergreen Stories:
- Traditional case studies on their website are outdated and static
- New Evergreen Stories concept treats client work as ongoing narratives
- Documentary-style approach will showcase the behind-the-scenes process
- Creative placeholder needed while full stories are being developed
The video captures the chaotic, collaborative process as the entire agency comes together to create a construction-themed placeholder for their website. Complete with hard hats, traffic lights, plants, and power tools, the team transforms their office into a construction zone.
Why the change to storytelling:
- Traditional case studies become obsolete quickly
- Client work is never truly “finished” but continuously evolving
- Video format allows for more engaging presentation of results
- Documentary approach showcases the agency’s personality and creativity
This unconventional approach to marketing their own services demonstrates Evergreen’s willingness to invest significant time and effort into creative execution, even for something as simple as a website placeholder.
The creative process in action:
- Unexpected birthday celebration interrupts the filming plan
- Team members assume different roles in the construction-themed scene
- Multiple takes required to perfect the 10-second clip
- Everyone from across the agency participates enthusiastically
The final product is a whimsical “under construction” placeholder video that website visitors will unexpectedly encounter when browsing client stories. This small creative touch transforms a standard “coming soon” message into a memorable brand moment.
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