Are you getting what you deserve from your agency?

Here’s what we think you should be expecting from your marketing agency

Proactive and reactive work

• Agencies should be both reactive to client requests and proactive in providing insights and suggestions.
• Many agencies are good at reactive work but lack in proactive communication.

Partnership approach

• Agencies should understand the client’s in-house capabilities and align their services accordingly.
• It should be a partnership, not just a supplier relationship.

Getting to know the brand

• Agencies should make an effort to visit clients, see their products, and understand their business.
• Many clients are surprised when agencies make the effort to visit in person.

Creative insights

• Even if not providing creative services, agencies should offer insights on creative performance and competitor analysis.
• Providing additional ideas and suggestions shows that the agency cares.

Communication and reporting

• Clients should receive regular, understandable reports that provide value.
• If reports are confusing, clients should ask for clarification or changes.
• Regular calls (weekly or bi-weekly) should be scheduled to discuss progress and strategies.

Customised approach

• Agencies should tailor their communication and reporting to each client’s preferences and needs.

Forward-looking insights

• Reports shouldn’t just recap past actions but should include future plans and ideas.

Showing care and effort

• Agencies that demonstrate they care about the client’s business are more likely to retain accounts.

If your brand isn’t receiving this level of service from your current agency, you should communicate your expectations or consider finding a new agency that better meets your needs.

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