Geo-Location Targeting Explained!

Local businesses are seeing dramatic improvements in their Google Ads performance through proper location targeting. Here’s how to make these critical optimizations that many advertisers overlook.

Common Location Targeting Mistakes:

The biggest location targeting errors businesses make include:

• Running nationwide campaigns for local businesses
• Using Google’s “recommended” location options
• Not reviewing location settings across all campaigns
• Missing opportunities to optimize by radius

Essential Location Settings:

When setting up location targeting, focus on:

• Target specific service areas only
• Use the “in location” setting, not “interested in”
• Set up multiple radius targets around key locations
• Monitor performance by location

Smart Targeting Strategies:

Rather than casting a wide net, successful local advertisers:

• Create concentric radius targets (e.g., 5, 10, 20 miles)
• Track performance by distance from business
• Adjust bid modifications based on location performance
• Exclude underperforming areas

The results speak for themselves – businesses are seeing increased foot traffic and qualified leads while often spending less budget thanks to more precise targeting.

Making Data-Driven Decisions:

Monitor your location performance to:

• Identify high-performing areas
• Spot opportunities for expansion
• Align marketing with actual customer behavior
• Optimize budget allocation

Simple changes to location targeting can transform campaign performance. Start by checking your current settings and ensure you’re not wasting budget on irrelevant locations.

Remember: The goal isn’t to reach more people – it’s to reach the right people in the right places.

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